Can big global companies remain relevant in the 21st century ?

Une question qui nous pousse à réfléchir. Cette interrogation a été posée par Alan MURRAY, Managing Editor de FORTUNE,  dans son éditorial du 22 Septembre 2014.

"Can big global companies, created to meet the organisational needs of the 20th century, remain relevant in the 21st ? Nobel-winning economist Ronald Coase told us why we needed these bueaucratic behemoths. The complications of assembling the capital and labor necessary to build railroads, telephone networks, or mass-produced automobiles were simply too great to be negociated in open markets. Corporate bureaucracy was the necessary antidote.

But in today's world, where I can sit in my bedroom, assemble a talented team on LinkedIn, put my intellectual property in the cloud, manufacture on 3D-printers, and market across the web, what exactly is the purpose of the large corporation ?"