Life's too short to work for a boring company

An interview with Carlos Brito, CEO of AB InBev - Columbia Business School - 5/02/2015

AB inBev doesn't rely on a mission statement to inspire its 150,000 employees, says Carlos Brito. They want people to dream - and dream big.

"We chose to have a dream. If we're passionate, so is the company. The passion comes from a dream that touches people"

"Life's too short to work for a boring company that's only trying to survive. Since we live once, why not use this environnement to develop something that's best in class ?" he says? "Then you can look back and say, I was part of it. I was proud of it"